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Electronic Payment Systems for Competitive Advantage in E-Commerce by Francisco Liebana-Cabanillas PDF ebook

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Electronic Payment Systems for Competitive Advantage in E-Commerce free pdf Recent innovations in the field of information technology and communications are radically changing the way international organisations conduct business. In this competitive environment, having the necessary tools to streamline business transactions and secure digital payments is crucial to business success.

Electronic Payment Systems for Competitive Advantage in E-Commerce provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace. Focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments, this book is an essential resource for business professionals who want to improve their understanding of the strategic role of e-commerce in all dimensions, as well as for both researchers and students.

About Francisco Liebana-Cabanillas

Francisco Liebana-Cabanillas is an Assistant Professor in the Department of Marketing and Market Research at the University of Granada (Spain) since 2000 and holds a Ph.D. in Business Sciences at this university. He has a degree in Business and Administration Science and a Master in Marketing and Consumer Behavior, from the University of Granada. His main area of research and interest is the effectiveness of mobile and online banking, Internet consumer behaviour and e-banking acceptance- the results of which are reflected in various papers including Expert Systems With Applications, Service Industries Journal, Industrial Management


Details Book

Data Published : 28 February 2014
ISBN : 1466651903
EAN : 9781466651906
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 332 pages
Age + : 15 years
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